Fewer Subscriptions, Faster Workflows

A studio built on iteration

Somewhere from Uniform Group is a Liverpool-based Creative Agency working across architecture, design, and visual storytelling. Focusing on Moving Stories for property and place, they use the power of storytelling across brand, content, and experiences to move architects and developers further and faster through their development journey. Their pipeline runs through 3ds Max, V-Ray, Photoshop, and Blackmagic Fusion, with a lot of iteration baked into every project.

Before Pulze, the team used Magnific for AI upscaling, alongside ChatGPT, Google Gemini, and Midjourney for image generation. Each tool did its job, but nothing was connected.

"The pain points were not having everything in one place, managing multiple subscriptions, and having to rename images before adding them in Gemini if using more than one image. We wanted something that fits naturally into the way we already work instead of adapting generic tools." Omar Hashem, CG Artist at Somewhere

Pulze stood out because it was built specifically for archviz workflows. The team didn't come in looking for specific features to solve specific problems either. The value revealed itself through use.

"We discovered what each product could do after we started using them."

Scene Manager: clean handovers, organized scenes

Working across multiple scenes with different object visibility, output paths, and frame buffer settings creates overhead, especially during handovers between artists. Scene Manager absorbed all of that.

The team uses Layers (Omar's favourite), Render Output for managing paths and render elements per setup, Atmosphere for controlling lighting and environment settings, and Post-production for applying finishing touches without leaving 3ds Max. Each setup gets its own isolated configuration, so switching between scenes or handing work to another artist doesn't break anything.

"Setting up output paths, frame buffer settings, and handover between artists, especially when there are multiple scenes with different objects that need to be hidden or unhidden."

Project Dream: more directions, fewer rebuilds

The team uses Project Dream primarily in post-production. On a recent project with images requiring very specific narrative and design elements, Instruct Image became the go-to tool. The team generated story-driven compositions from reference images, exploring multiple directions quickly without rebuilding parts of the scene.

"Generating four different options with Instruct Image gives me a higher chance of getting the result. The ability to upscale the result in 4K, the integration with Photoshop, and the ability to drag and drop and swap input images was a big help."

Beyond Instruct Image, the team relies on Pulze's own Creative Upscaler (Omar is a fan of the built-in Image Describer) and Character Enhancer to polish final outputs and bring scenes to life with realistic figures.

"It allows us to push images further, refine storytelling elements, and test variations without rebuilding parts of the scene."

Omar Hashem, CG Artist at Somewhere

The result

Both products have become a permanent part of Somewhere's pipeline. Four separate AI subscriptions consolidated into one. Scene organization and handovers that used to create friction now just work.

"It has definitely made it faster and easier to iterate."

Omar's take for studios still weighing the decision:

"It's definitely a worthy investment. These two products are a staple in our workflow now."

Want to see what Pulze can do for your studio? Try Scene Manager and Project Dream free.

Check out more of Somewhere's work on their website and follow them on Instagram and LinkedIn.